REEL / 001 — SHOWREEL_MASTER.MOV AMSTERDAM, NL
52.3676° N, 4.9041° E

CHLOE
XITING XU

VIDEO EDITOR/ MOTION DESIGNER/ ON-LOCATION PRODUCER

Eight years cutting brand campaigns, documentaries and social content — most recently on Samsung's global account at Cheil Benelux. Now shooting, editing and animating independently in Amsterdam, camera in hand.

01 / SELECTED WORK

The Reel

ONLINE VIDEO · FEATURE FILM
NoteAssist
Role: Editor & Motion Graphics
SAMSUNG · CHEIL BENELUX
Motion graphics for global campaign
Role: Motion Graphic Designer
DE KLOFFIE MARKT
Freelance branding content production
Role: Producer & Editor
MINDRAY · GLASSSHARP FILMS
Brand film production
Role: Freelance Producer & Editor
ZOOMIN.TV
Daily-turnaround MCN social content
Role: Video Producer
EAST HERBEN CAR FRAGRANCE
AI-augmented concept visuals — SeedDream / Nano Banana
JELLYSMACK
High-volume social series, A/B tested cuts
Role: Video Editor

TC 00:00:00:00 — 00:08:14:00 · FULL SHOWREEL, UNCUT

Watch the full reel on Behance ↗
02 / FOR CLIENTS

Book a Service

Video Editing & Post

Full-cycle editing for brand films, documentaries and campaigns — from raw footage to final export, at agency-grade pace and quality control.

Premiere ProDaVinci Resolve

Motion Graphics & Animation

Title sequences, lower thirds, product explainers and animated social assets, built to match your brand guidelines exactly.

After EffectsProcreateBrand systems

AI-Augmented Content

Concept visuals and rapid-turnaround creative exploration using AI video & image tools — integrated carefully, never at the cost of brand quality. Especially effective for e-commerce brands.

RunwayMidjourneyNano Banana
03 / TRACK RECORD

Experience

TRACK 01 — EMPLOYMENT HISTORY
2024 — 2026
Video Editor
Cheil Benelux, Amsterdam
Brand consistency & QC for a major global technology client (Samsung) across web, social and retail. Managed the team's DAM system.
2021 — 2023
Video Editing Supervisor
Jellysmack, Amsterdam
Guided a cross-functional editing team; ran A/B tests on pacing and style to continuously refine content strategy.
2020 — Present
Freelance Producer & Editor
Self-employed, Amsterdam · clients incl. EuroClio, Salesforce
End-to-end production — budgets, filming, editing and QC — delivered independently for commercial clients.
2019
Video Editor & Producer
Action Media, Shanghai
Directed and edited mini-documentaries and promotional videos for contemporary art galleries and brands.
2017 — 2018
Video Producer
Zoomin.TV, Amsterdam
Daily-turnaround social content production for MCN clients; production planning between photographers and editors.
04 / BEHIND THE SCREEN

About

Portrait of Chloe Xiting Xu

I started my career journey producing videos for a TV channel, FashionOne — back to the time social media videos didn't even exist. I never really left the industry after that. Over the years I've worked both sides of a production: hands-on in the edit bay, cutting and animating myself, and behind the scenes coordinating shoots, budgets and teams to get a piece over the finish line.

Most recently I spent two years on Samsung's account at Cheil Benelux, keeping a global brand consistent across web, social and retail. Before that, supervising editors at Jellysmack, directing documentaries in Shanghai, and producing daily social content at Zoomin.TV.

These days I also shoot independently with a DJI Pocket 3 — light enough to bring anywhere, from interviews to a walk through the shop floor. Whether it's a big campaign or a small shoot, I love bringing creative ideas to life — and helping the people I work with make their vision real.

Based in
Amsterdam, NL
Experience
8+ years
Languages
EN · ZH · NL(B1)
Camera
DJI Pocket 3
Edit
Premiere · After Effects
AI tools
Runway · Midjourney · Claude
05 / GET IN TOUCH

Let's Talk

For hiring managers

Looking to hire?

Open to in-house video, motion & creative-operations roles — especially at product-led, fintech or tech companies.

For businesses & brands

Need a video made?

Tell me about your shoot — location, timeline and what it's for — and I'll reply with availability and a quote.