Tether's brand value:
Tether aims to design a new cryptocurrency to be used all over the world.
Visual ideas for a new campaign called "Pay with Tether".
Merchants all over the world are accepting Tether tokens as a means of payment. The goal of the campaign is to raise awareness among consumers and incentivize them in paying for their desired goods or services with Tether tokens. The task requires both a short video/animation and static images. The posts will need to be prepared in a format to be shared on Facebook, Twitter, Instagram, LinkedIn.
Since the brief is open for interpretation, I created a carousel with big slogans to make it visually attractive. I use the elements of "store", "trade," and arrows to guide the audience's attention. The carousel consisted of 6 slices of graphics for Instagram. Two other alternative versions of the image for FB, Twitter, and LinkedIn. To create a short promotion video, I used a motion graphic template to create a mock-up.
Tool: Figma, Adobe Illustrator, Adobe Premiere